FrontFlip: Customer engagement platform

An app allows a user to win valuable discounts and receive gifts from favorite places every day.

Social Network • Mobile App • Loyalty Platform


Popular trending to have customers to please provoked a creation of the easy to use loyalty platform that could enable businesses to build out their customer cloud.


Front Flip application allows a user to win valuable discounts and receive gifts from favorite places every day. The app checks out the most frequently attended places by a client and sends discount offers. It sends alerts with discount propositions defining geolocation of the user. A user scans QR code with the Front Flip mobile app to unlock Digital Scratch Card, scratches it and sees if he is a winner. Also, Front Flip application allows to scan any business’s code to join their Front Flip program. Then they can send you gifts in the mobile app to thank you for your loyalty. Front Flip allows sharing your gifts with friends on Facebook and Twitter.



A business model is built on the basis of work with brands at the franchise, cooperation, agency and corporate levels. Set of tools to drive local customer interaction, influence purchase behavior and monitor results in real time is provided.

Key features of the system:

- Front Flip includes a management tool Command Center to control customers loyalty and mobile marketing initiatives accumulating a library with real-time updates.
- A mobile marketing platform allows one to target specific customers, to turn back guests, to expand database with new customers by sharing both common and personalized mobile offers with social, email, print campaigns
- An automated offers solution are based on data triggers
- Extreme target segmentation by demographics and behaviors, gender, location, visit frequency is used to reach out customers
- Front Flip has been integrated easily into any advertising vehicle


Over the past 6 months we have been very impressed with the Videal technology team and their passion for delivering quality software. They were instrumental in execution and delivery of our 3rd generation Front Flip Loyalty app. I would highly recommend their mobile team to anyone.

Chris HorsefieldChief Technology Officer at FrontFlip